LivingSocial company headquartered in Washington

LivingSocial is a deal-of-the-day company headquartered in Washington, D.C.[1] It is the fastest growing company in the e-commerce space and specializes in localized daily deals across more than 550 markets in 21 countries.[2] The company released its first daily deal on July 27, 2009, for the restaurant Zengo in DC’s Chinatown, and since that point has grown to over 40 million members.[3]
A Living Social deal that offers half off at Whole Foods has sent the healthy food stores’ lovers and haters alike into a tailspin.

“$10 for $20 to Spend at Whole Foods Market. Which should buy you... a carrot,” one sarcastic tweet read Tuesday. “Thanks, LivingSocial. Because Whole Foods wasn't totally crowded enough already,” another grumbled. Meanwhile, fans gushed of the deal, “Things that make my morning,” and “Can’t believe [it]!”

Whether you like Whole Foods or not, there’s no denying the store’s ability to inspire mass hysteria. Almost 700,000 deals were sold as of this post’s publication. And Living Social is still selling more than 30 deals per second, spokesman Andrew Weinstein told the Post’s blog Faster Forward.

And it’s only the latest example of fervor around the store. In the past year alone, Whole Foods has inspired rap songs,. more than 2000-word-long resignation e-mails, and full-blown culture wars.

The media has at turns called it “food porn” and at others called it “the future of democratic capitalism.”

Nick Paumgarten explained the dilemma over how to think about Whole Foods best when he wrote in the New Yorker last year: “Depending on where you are on the spectrum of epicurean cultural politics, you may consider Whole Foods to be a righteous grocer or a cynical con, a prod to self-improvement or a gateway to decadence, a neighborhood boon or a blight, a force for social good or a place to pick up chicks.”
Daily deals are a dime a dozen these days, but get the right brand to sign on, and you’ve got a PR win.

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